BUILT FOR EQUIPMENT RENTAL FIRST. ENGINEERED TO EXPAND.
A brand that commands the yard. A site that books the work. A front office that runs while you are on site.

Every missed call is a machine sitting idle and a job going to whoever answered first. Operators do not lose work because the work is bad. They lose it because nobody picked up.
Answer in 5 minutes and you are 21x more likely to qualify the job.
Wait 30, and the odds of reaching them at all fall 100x.
The yard that answers first almost always wins the work.
Source: MIT and InsideSales lead response study.
We find your voice and build an identity that looks like the most serious operator in your market.
A fast, conversion-built site that turns a visitor into a booked job, not just a brochure.
The Foreman answers every inquiry, captures every lead, and books jobs around the clock.
The Foreman answers the moment a lead comes in, qualifies the job, and puts it straight on your calendar. Day, night, weekend, while you are on site. The first reply wins the work, and the Foreman is always first.
ILLUSTRATIVE EXAMPLE
The Foreman is not a clever chat box. It runs the work that falls through the cracks, the follow-up most operators never get to.
Every missed call gets a text in seconds, before they call the next yard.
Calls, forms, texts, and messages, answered and routed in one place.
It keeps chasing the lead until the job confirms, so nothing goes cold.
The job lands on your calendar with automatic confirmations.
A review request goes out after every rental, building your name in the market.
Calls answered, leads captured, jobs booked, in plain numbers.
You see booked jobs. The Foreman handles everything it takes to get there.
Fred Neely's Commercial Equipment Rentals runs on Workhorse. Full brand, conversion-built website, and a front office that books jobs around the clock.

We find your voice. Build the brand.
We build the site. Engineered to book.
The Foreman goes live. Jobs book themselves.
One partner, start to finish.
Brand, a conversion-built website, and the Foreman trained on your business. Pipeline, review engine, launch and handoff.
Book a walkthroughThe Foreman around the clock. Pipeline, reviews, reporting, and site updates, with one point of accountability.
Book a walkthroughPricing is scoped to your operation on the walkthrough. The Founding Operator Rate locks for the first five. Once they are filled, it moves to $995.
Pick a time below. This is exactly how your customers will book you.
See how easy that was? That is the Foreman booking you, the same way it books your customers, day and night.